How to promote your paper

You don’t have to wait for your paper to be published to start preparing the ground for its success. From writing an excellent abstract, to press releases and social media, the possibilities are endless!

Of course BMJ will play its part in promoting your paper, however you can also take charge of some activities that can really make a difference.


What will BMJ do?
  • When you publish non-OA, we’ll give you a toll-free version of your article that you can download and share with up to 50 colleagues.
  • Stand-out work will be selected for press release and editors will choose certain articles to be visible directly on the homepage of their journal.
  • Some authors will be asked for a podcast or video interview about their work; these multimedia channels are a gripping way to promote your paper and work well on social media and other digital platforms.
  • While we can’t individually promote every published article, many papers are shared on our social media accounts and in other forms of content marketing such as emails or blog posts.
What can you do?

Here are a few outlets and tools to get you started— remember that getting more deeply involved in your field’s online communities will help you find the most relevant and impactful outputs for your work.

Top Tips
  • Write a good abstract that includes keyphrases and keywords. To learn more on how to make your work discoverable, read this section on writing your paper.
  • Check out The Health Foundation’s Comms Toolkit for Research, it includes guidance, templates, support materials and links to help develop a communication strategy, package findings for different audiences and engage stakeholders to extend influence and widen impact.
  • Present your paper at a conference or other professional event.
  • Create a video abstract. Read the Video abstracts section to learn how, or speak to your editor once your paper has been accepted.
  • Take part in a podcast. Just ask your editor if there are any podcasts in the pipeline for your journal and subject of expertise, or feel free to suggest an idea.
  • Use social media to network and take part in online group discussions. Twitter, Facebook, LinkedIn or Google+ each offer different advantages. Pick the ones that suit you best and start networking. You can read more tips on the Social media section.
  • Create and upload a presentation on LinkedIn’s SlideShare (and mention your paper!).
  • Work with your institution to spread the word, they might have a PR department or newsletter. Or just put up a poster in your department.
  • Get in touch with bloggers in your field. If you know of any good blogs, contact them and suggest writing a post or Q&A about the topic of your paper.
  • Use your email signature to link out to your work.
  • Interact online with other delegates during conferences and industry events. Use Twitter to find out the official hashtag and tweet during and after sessions.
  • Share your work on Reddit, there is plenty of good science content on this platform.
  • WeChat and Weibo are very popular in China, create an account if this is a key market for your work.
  • Create your personal blog or website, linking to this on your social media profiles will give your work instant exposure.
  • Create an ORCID ID account. This has many advantages and can help you be more visible in the research community.
  • Write a powerful research statement. If you think your paper might be of interest to the media, discuss further with your journal’s editor before publication. See how we work with the media in this section.


Is there anything else you would like to see in this section? Send your suggestions to, we’d love to hear from you!